Thursday, May 03, 2012

Mr Lube, Ortsbo and William Ashley join Honda Indy #Toronto

It was announced that several new sponsorship partners have joined #HondaIndy Toronto; Mr Lube, Ortsbo and William Ashley, starting with the IZOD IndyCar street course race coming July 6-8, 2012. You may remember William Ashley when they did a promotion with their fine bone china supporting the new IndyCar during the 2011 Bloor Street Festival.

Mr. Lube, Canada's largest quick lube brand, gains naming rights for the Mr. Lube Indy Lights Paddock, Ortsbo, a leader in Real Time Global Communications, becomes the presenter of the International Media Centre, while William Ashley, North America's leading retailer of china, crystal, silver and giftware, will return as the Official Trophy Supplier for IZOD IndyCar Series and Firestone Indy Lights races.
“Mr. Lube, Ortsbo and William Ashley hold solid reputations as leaders in their respective industries,” said Charlie Johnstone, Vice President and General Manager of the Honda Indy Toronto. “We are pleased to count each of them as a partner for this festival of racing. Their involvement and presence on-site will add to the overall fan experience at the 2012 Honda Indy Toronto.
William Ashley will continue to provide the custom-designed Waterford Crystal trophies for the IndyCar and   Firestone Indy Lights series. This year will feature an online vote to pick the favourite trophy design which will be unveiled at the William Ashley Bloor Street address on June 13, 2012.

I wonder if Mr Lube will provide quick, convenient oil changes during the Indy Lights races? I think they will have to step up their lube times if they want to get in on that action. The paddocks are one of the best places to see the cars and the drivers up close.

Ortsbo will be the official language service company which provides real-time multilingual communications and digital information services that will benefit Toronto's diverse race fans and allow them to stay up-to-date during the exciting race weekend.

“As we continue to engage tier one partners in our business, we continue to positively shape the long-term future of the event,” adds Johnstone. “We look forward to building on this momentum as we welcome other leading brands to the Honda Indy Toronto.”

Remember to follow the Honda Indy Toronto on Twitter @HondaIndy and ‘Like’ us on Facebook at

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