Tuesday, May 22, 2012

Madagascar 3: Rainbow wigs

Alex the lion from the Madagascar movies was a hit at #Toronto harbourfront as he hugged and posed with children. The fuzzy character was in town to promote the upcoming release of Madagascar 3: Europe's Most Wanted. A a colourful platoon of billboard and rainbow wig wearing promoters had his back as they faced onto Queens Quay and waved at motorists and bicyclists that passed by.
The movies' catch phrase is "Getting home will be a circus" which went well with the Toronto International Circus Festival at Harbourfront Centre. I must admit I loved the bright variety of colours of the wigs highlighted by the sun.

See more of the promotion after the jump.

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