Welcome to We Day

You know something special is in the air when the usual one way pedestrian traffic out of Union Station during the morning rush hour is countered by steady streams of youths heading south towards the Air Canada Centre (ACC). The crowds of young people were directed to the ACC by youths holding signs pointing in the right direction. We Day is an initiative of Free the Children where “Youth leading global change is the movement of our time”. This years event is being held on Tuesday, September 27, 2011 and is expected to bring 18,000 youths to the ACC.” You can check out their website at WeDay.com.

Canadian singer and Free the Children Ambassador Nelly Furtado will perform with the Kenyan Boys choir and will make an announcement to donate money she received for a private concert which will “impact and empower thousands of girls around the world”. Watch We Day live via webcast: http://www.muchmusic.com/weday.

Young'ns gather around the Much Music building waiting for the party.

Much Music will also have a live music event starting at tonite at 5pm at their Queen Street West location to continue the celebration of youth and their efforts to change the world for the better. “When Joe Jonas and Nina Dobrev leave the We Day stage on Tuesday, September 27 they’ll be heading straight to MuchMusic for New.Music.Live.! Joining them on our stage at 5 pm ET will be fellow We Day participants Shawn Desman, the Kenyan Boys Choir and Free The Children co-founders Craig and Marc Kielburger.”

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