Thursday, January 25, 2024

Cheetos CHEETLE and the NHL Fan Fair 2024

Cheetos is coming in hot for the NHL All-Star Weekend and the upcoming 2024 NHL Fan Fair with a temporary statue by the Rogers Centre at Roundhouse Park from January 25 to 30. The 16 foot statue shows what they term as CHEETLE which is the cheese dust that coats your fingers when eating Cheetos. From Cheetos, "Cheetos Top Cheetle statue features a Bauer Hockey glove proudly displaying Cheetle-tipped fingertips, bringing together two iconic brands set against a backdrop of Toronto's most recognizable landmark." See provided photo of the statue at top.
Photos from Saturday, January 27
The statue has been set up first for the NHL All-Star Weekend festival will be taking place Feb 1 to 3 at the Scotiabank Arena. Feb 1 will have an all-star draft and a women's hockey 3 on 3 showcase, Feb 2 is the all-star's skill competition and Feb 3 will be the all-star hockey game.

"This is a huge moment for the city and we wanted to create an unforgettable experience for fans to celebrate the return of NHL® All-Star Weekend," said Jess Spaulding, CMO PepsiCo Foods Canada. "With our hockey-fied statue, we want to continue to give hockey fans and Cheetos fanatics a memorable way to mark this moment and show the world how we All-Star."

Then from February 1 to 4 the statue will be moved into the 2024 Hyundai NHL Fan Fair at the Metro Toronto Convention Centre.
And more from Cheetos, "Get your fingertips ready, there will be plenty to do! Fans can try their hand at a claw machine game for Chester approved swag, say "cheese" at a larger-than-life photo op with THE Top Cheetle statue, and of course get their mitts on some amazing Cheetos snacks. The Cheetos Top Cheetle statue is only here for a limited time so get in on the fun while you can."
Ann's TikTik video 

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