"Join us on December 1st for our Second Annual Brainfreeze, now in three Cities (Montreal, Vancouver, and Toronto). It's energizing, exciting, and Instagrammable from tide in to tide out. People of all ages gather in subzero temperatures and voluntarily jump in freezing water. If you're looking to #DoSomething for youth mental health, this is a blissful way to do it."
The first leap into the lake
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