Boost your knowledge

Tuesday, June 02, 2015

Boost your knowledge

Oversize booster cables have been placed on several Toronto bus stops promoting a newspaper app from the Globe and Mail. I pretty much like anything giant and consider it high art so I am 100% behind this advertisement.

Bay and King Street

Also the newspaper business needs to take the defib paddles off their chests and accelerate the transition to digital editions, so their static display made 3D with the large metal clamps and red and black cables really catch the eye of pedestrians and drivers.

These booster cables were so big, what happened next will shock you!