Friday, September 24, 2021

#ShowLoveTO and #LoveTO

Toronto has brought out a campaign under the umbrella of ShowLoveTO that features 25 hearts spread out around the city like this one at the Joseph J. Piccininni Community Centre on St. Clair Avenue West. There are 25 of these illuminated hearts including one at City Hall. ShowLoveTO is to support local businesses, inspire tourism and welcome people back to the city as Covid vaccinations continue to expand amongst the population.

Mayor John Tory said "As we look to rebuild our city, ShowLoveTO is our opportunity to show our love for the small businesses, restaurants and main streets that make our neighbourhoods so vibrant. The many programs that are part of this new initiative will provide residents the chance to experience their city in different ways and to participate in their local community. Now that vaccine uptake has increased and as we look at reopening our city, now is the time to reconnect with our favourite restaurants, businesses, and artists and discover something new."

From the City's news release: The following ShowLoveTO initiatives will engage Toronto residents this fall:

• Shop Local is a campaign that will launch across digital platforms, out-of-home advertising and radio and television to inspire residents to rediscover homegrown treasures and support local Toronto small businesses. Residents will be encouraged to find great shops, restaurants, products, services, creators, innovators and entrepreneurs in the community.

• DineTOgether is a two-week restaurant promotion, from Friday, September 17 to Sunday, October 3, to support the hospitality industry's recovery and renewal. It will showcase the breadth and diversity of Toronto’s restaurants and inspire residents to patronize local eateries. Feature menus will be available by takeout, delivery, patio dining and/or indoor dining. Menus will offer two items – a main and either an appetizer or dessert – and will range in price from $15 to $50 per person, plus taxes and gratuity.

• Dine With Your Neighbours will encourage Torontonians to dine with their neighbours on a driveway, porch, front lawn, balcony or their local restaurant patio to share a meal together during a one-night event, as part of the DineTOgether program.

• StrollTO will provide a way for residents to get outside and get to know their neighbourhood's hidden gems. StrollTO's 140 unique, self-guided itineraries were created in partnership with First Story and Heritage Toronto and will showcase Toronto's hidden gems and stories. StrollTO will also offer guided in-person weekend neighbourhood walks, in select neighbourhoods, in partnership with local community groups and experts. Additional StrollTO neighbourhood activations will include Poems for Your Path and NoVacancy art installations. StrollTO also will present Soundtracks of the City – playlists that combine 425 songs that feature more than 500 different local artists or acts, showcasing songs in 23 different languages.

• BigArtTO is a city-wide, temporary public art campaign that will encourage residents to explore their neighbourhoods again. Each of the program's 29 sites will digitally project a neighbourhood-specific, customized artwork created by Toronto artists onto a local building or landmark. The program will run for 11 weeks as part of ShowLoveTO and ArtworxTO: Toronto's Year of Public Art 2021–2022, with two to three locations per week. Each projection will play for three hours, Wednesday through Saturday, providing more than 450 hours of free, temporary public art.

• ArtworxTO: Toronto's Year of Public Art 2021–2022 celebrates Toronto’s exceptional major public art and the artists behind it. Discover creativity and community across the city at

• LoveTO will feature 25 illuminated hearts distributed in wards across the city and one at City Hall. Developed in partnership with the Toronto Association of Business Improvement Areas, the LoveTO hearts will be placed close to main streets to spread love to Toronto businesses, especially in neighbourhoods hardest hit by the pandemic. Residents can snap, tag and share using #ShowLoveTO

• ActiveTO provides residents routes to get outside and active every weekend. Times and locations are available at

• ActiveArtsTO, in partnership with OpenStreetsTO, will support recreation, cultural animation and community engagement along ActiveTO’s Lake Shore Boulevard West route on Sunday, September 26 from 10 a.m. to 4 p.m. Offerings will include pop-up art and activations.

• Arts in Your Neighbourhood will present dance, music and theatre performances, murals, large-scale video projections, and art installations in public parks, main streets, sidewalks, parking lots and cafés.

• CaféTO patio patrons can enjoy nearly 1,200 on-street or sidewalk patios across the city, as well as expanded dining space on private property, such as in plaza parking lots. Curb lane (on street cafes) will be in place up until early November. New this winter, people can enjoy a whole new patio season as sidewalk cafes are permitted through April 2022.

• The Amplified Live Music on Patios pilot builds on CaféTO by facilitating live entertainment on participating patios until October 31. Residents can find a patio near them by using Destination Toronto's website

• HistoricTO is a time-ticketed, guided neighbourhood walking tour experience anchored at Toronto History Museums that connects Toronto’s communities by providing equitable and inclusive access to local history, heritage and land-based learnings. Tour schedule and tickets are available at

• Cultural Loops offers self-guided tours that will feature outside-the-core neighbourhoods, and highlight public art, murals, local history, architecture and green spaces.

• Attractions Week, in partnership with Toronto Attractions Council and Destination Toronto, encourages residents to discover Toronto’s premier attractions again, or for the first time, with special promotions, experiences and exhibits from Friday, October 1 to Sunday, October 10.

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