Sears Great Canadian Chill 2014 in #Toronto

Monday, February 17, 2014

Sears Great Canadian Chill 2014 in #Toronto

Brave swimmers jumped into a temporary pool set up at @YDSquare to help #EndKidsCancer during the February Family Day holiday long weekend. Many of the chillers made the jump wearing KISS makeup and carrying inflatable guitars, some of the other teams included the Angry Chicks and team Frankie Fettuccine. Groups of four who registered for the dip received a swag bag, free hot chocolate in a Chill branded mug and a team photo. After your frozen swim, you could lounge in one of the hot tubs and warm up your chilled bodies. Posted by Joe Hamilton and James Hamilton.

The Sears Chill "is helping to bring awareness to, and raise critical funds for, pediatric cancer care and research. Through donations to Canada’s children’s hospitals for their oncology initiatives, Opération Enfant Soleil and other organizations dedicated to the fight, Sears aims ultimately to help children with cancer live longer, more fulfilling lives. Sears Canada and children’s hospitals across Canada are grateful for the enthusiastic and ongoing support of Canadians who fundraise and participate in their communities."

National Weather Network Anchor Kasia Bodurka was reporting on site

Some great sponsors were on hand to offer freebies like Hawaiian Punch and INDIE88

The Sears Great Canadian Chill moved from the shores of Lake Ontario into Yonge-Dundas Square in 2013. The Polar Bear Dip also changed from New Years Day to the Family Day holiday.