Friday, June 03, 2016

The Brain Project in Toronto

This is your brain as art! 100 brains are on display around the city to promote discussion and to raise funds in support of brain health. The Brain Project, presented by TELUS, features brain sculptures designed by established and rising members of the art community, celebrities and now by our very own NBA basketball team, the Toronto Raptors, who came pretty close to winning the Eastern Conference finals.
My brain by Rainer Lagemann
"In its inaugural year, The Brain Project encourages the public to get outside, explore the city and most importantly, start a conversation while supporting care and research into aging and brain health at Baycrest Health Sciences. Fans of the project are encouraged to join The Brain Project’s #noblankbrains movement by texting the word “BRAIN” to 45678. Every $5 donation will be matched by TELUS up to a total of $50,000." The brains will be auctioned off at a later date to provide further financial support to Baycrest.
Shades of you by Samara Shuter
The sculptures are available for viewing at 50 prime Toronto locations such as Union Station, First Canadian Place, Brookfield Place and quite a selection in Nathan Phillips Square. "Head to Ryerson University to see a sculpture by celebrity photographer George Pimentel; stop by MaRS Discovery District and take in how Barry Oretsky celebrates the power of the imagination; visit Brookfield Place to see Samara Shuter’s suit and tie clad sculpture; or stroll through St. Lawrence Market, where Erin Rothstein gives food on the brain new meaning."
Kim Kardashian and her daughter North West joined in the project and their brain sculpture is at Union Station, train not the subway, in the York Concourse.

My brain by Peter Tunney, also photo at top

Sponsorship by companies, philanthropists and other community partners such as The Gardiner Museum, OCAD University and the Sandra Ainsley Gallery help to bring this great cause to the public. The brains will be on display in June 2016.

City Hall walkway beside Bay Street
Judy Singer
Curves and Contours by Malcolm Liepke
Beyond one brain by Baycrest Art Studio Residents
Brainstorm by Kris Jackson
Memoirs by Andre Monet
My brain by Rainer Lagemann
Brookfield Place installation
Acting on impulse by Gina Godfrey

A plaque on the brain case identifies the artist, their inspiration and a number you can enter on their website to learn more about the piece. This one is designated #356 is sponsored by National Post: "Gina Godfrey was inspired by one of her recent abstract works called Eyecatcher. This adaptation is primarily in the same colours – black and white with streaks of orange and blue to represent brain impulses. The frontal lobes that look like large bug eyes are associated with executive functions such as self-control, planning, reasoning and abstract thought, which the artist thought would be fitting references in a brain sculpture."

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