Tuesday, February 06, 2018

Formula 1 drops Grid Girls

FIA Formula One World Championship series has decided to remove the ladies who hold the signs for driver teams during the pre-race ceremonies and change to Grid Kids for 2018. This will also apply to other races during the Grands Prix weekends. Formula 1 is an open wheel, single-seat racing series that takes place mostly outside of North America and will start its current season on March 25, 2018 in Australia.
The Tilted Kilt ladies weren't Grid Girls but you could find them on Thunder Alley

Pre-race celebrations and also trophy presentations often featured ladies that added to the 'glamour and spectacle' of the race events and for many people were highlights of the off track entertainment. In Toronto we often had the Toronto Sun Grid Girls and the Budweiser Pit Crew contestants.

“Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport," said Sean Bratches, Managing Director, Commercial Operations at Formula 1. While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms. We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”

Certainly the use of Grid Girls is something that people may have strong opinions both for and against, I know that I would miss them if they were dropped from participating in the racing scene. They really are promotional models helping to advertise the race and its associated events.
Budweiser Pit Crew photos by Joe Hamilton

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