Tuesday, November 28, 2017

Jennifer Lopez is the new Star of GUESS Jeans

GUESS is introducing the famous actress, singer and dancer as the new Spring 2018 Advertising Campaign Star. Photographed by fashion photographer Tatianna Gerusova and working with art director Paul Marciano, co-founder of GUESS, the inspiration for the shoot was Jennifer's glamorous life as a fashion icon, singer and performer in Las Vegas and as a Hollywood actress. Photo at top by Tatianna Gerusova.

“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer Lopez. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign."

I pass by the GUESS store in the CF Toronto Eaton Centre all the time and I distinctly remember the early media campaign photos with Claudia Schiffer and Anna Nicole Smith. It is nice to see that the store occasionally looking beyond the younger stars and going with the gorgeous Jennifer Lopez who has been named People Magazine's first Most Beautiful Girl in the World and Forbes most powerful celebrity. GUESS started as a jeans company and has now become a worldwide lifestyle brand.

“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and sensual.” says Paul Marciano. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted to be our new GUESS Girl and at the same time ‘Femme Fatale’ of Marciano.”

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