Saturday, October 15, 2022

Coca-Cola Dreamworld Experience in Toronto

It really seems like something you would see in a very colourful dream, but this free experience can be found at the Coca-Cola Dreamworld Experience. The show takes place in a long room in a building on the east side of Yonge Street across from the Toronto Eaton Centre (south of Shuter, just a few doors north of Firkin on Yonge) and will be there until October 28, 2022.

From the Dreamworld website, "A fantastical look-and-feel complements the beverage’s flavor profile by fusing whimsical shapes, electric colors and a 3D expression of Coke’s signature script to create an illusionary visual landscape on Coca-Cola Dreamworld packaging, in-store merchandising and other physical and virtual elements.

This video show almost comes to life as Coca-Cola has these creations to promote their new beverage to Canada and the United States. “Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola North America Operating Unit.
A small youtube clip that I took of the experience

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