Wednesday, February 24, 2016

H&M Toronto Eaton Centre Unveiled

Fashionistas, VIPs and other guests were invited to the swanky event ahead of the official relaunch of the @hmcanada flagship store at Toronto's famous downtown mall. Located at the main entrance at Yonge and Dundas Streets, you checked in, strolled down the red carpet, across the lobby and into their magnificent three floors of fashion and home accessories.
Inside the store you passed long lines of people carrying trays of drinks and hors d'oeuvres, past the DJ stage and wandered the aisles and various floors, so it was kind of my favourite type of shopping - browse and grab a new drink.
Near the centre of the mall is a giant shopping bag announcing the opening

The reveal went down on the day before the official opening which happens on Thursday, February 25, 2016 beginning at 10 am. "Join us on February 25th at 10am for the grand reveal of our Toronto Eaton Centre store, featuring the coveted H&M Home collection! The first 300 people in line will get up to $300 off their purchase. Certain restrictions apply*"

Looking at the top floor
DJ and performance stage. Alessia Cara sang at the event and several guest DJs kept the tunes going
Guests enter the store

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