Monday, February 16, 2015

Sears Great Canadian Chill 2015

As another ice age seemed to settle into the #Toronto area, groups of people launched themselves into a freezing pool, best described as pre-iceberg, at Yonge-Dundas Square. The charity event was in support of stopping kids cancer cold and started around noon on Monday, February 16th, also known as the Family Day holiday.
Extreme cold weather warnings continued throughout the weekend with temperatures of -23 Celcius in the morning (-33 with wind chill) warming up to a frosty -12 degrees in the afternoon. The temporary pool was filled by the City of Toronto from the adjacent fire hydrant and the pool water had to be stirred every few minutes as ice quickly formed on the surface. 
Today's event brought in $50,000 as the Sears Great Canadian Chill has now raised over a quarter of a million dollars towards the Sears Canada Charitable Foundation which supports local and national kids cancer research and initiatives. You could walk up, register and jump in the pool for a $35 donation. Top fundraisers were recognized at the beginning of the event.
Dave Nash was the MC on this, the 5th annual Chill, and he interviewed the the Sears leadership team, the chillers and various sponsors as the tradition continues, and will continue, with the goal to end kids cancer. SickKids Ambassador Tessa has twice survived childhood cancer, addressed the crowd 
Major sponsors on site included Sears, SickKids, Goodlife, the Edge 102.1, Hard Rock Cafe, Carnation and Quark Expeditions. A full range of activities were provided with ice sculpting, the KidZone and the hot tub Hot Zone as activities began at 10:30am with the chilling beginning at 12:00pm. Michelle Mackey of the Weather Network not only reported on site but took the plunge near the end of the day.

Posted by Joe Hamilton and James Hamilton. See more graceful leaps after the jump.

Michelle Mackey of the Weather Network goes for a cannonball

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