Toronto branded condoms launched with a live-graffiti painting competition in Yonge-Dundas Square. The City of Toronto wants to increase condom use, reduce the sexual shame around condom use and protect as many people as possible that are coming to town for the 2015 Pan Am/Parapan Am Games. As part of that mission six new condoms wrappers have been produced and released by Toronto Public Health in conjunction with 2015 World Pride.
At the urban square by the Eaton Centre a group of six talented artists were commissioned by Toronto Public Health and StreetARToronto (StART) who nurture the talent of artists to benefit the community with an improved visual landscape while helping to manage the City's Graffiti issues.
The six artists were tasked with creating graffiti art inspired by condom package designs. Several of the blank 4x4 foot canvas sheets were placed beside large scale depictions of the rounded condom packages and from noon to 2:00pm they created their designs using only the various colours of aerosol spray paint provided. A crowd favourite was to be picked using applause as a measurement. The paintings will be displayed at various City events at the discretion of Public Health.
At the same time, volunteers in referee shirts were passing out free handfuls of the new condoms to anyone that wanted them. See more graffiti work after the jump.